Up Close And Personal With Barry Maher. | Authopublisher

Hello Barry Maher, and welcome to Authopublisher.com. It?s nice to have you with us.

You are a self published author, tell us what your book is called and what is it about?

I?ve self published several of my books that we?re initially published by major publishers. Right now I self publish Filling the Glass: The Skeptic?s Guide to Positive Thinking in Business, No Lie: Truth Is the Ultimate Sales Tool and the niche book, Getting the Most from Your Yellow Pages Advertising.

Tell us a little bit about your writing process? What methods do you use to write and how did you make it through the grueling process of writing your book?

To me, writing is a business. I get up in the morning sometime between 6:00 and 7:00 AM put my butt in the chair in front of the computer and write until I find a good stopping point sometime between 5:00 and 6:00 PM, breaking of course for breakfast and lunch.

Explain to us the process you took to get your book published, from formatting your manuscript to preparing it for print all the way to getting an ISBN and the book cover design.

Since my books were originally published by major publishers, the process for me was rather simple. Once I got back the rights, I simply purchased new ISBNs, entered the original files in QUARK, revised and updated the manuscript (using a vendor for the artwork and cover), then submitted all the files to Lighting Source., which handles the printing and the distribution.

Did you use the services of a book coach or a self publishing company to help you though the process or did you do it yourself? Tell us about your experiences.

I didn?t use a book coach. But the people at Lighting Source were extremely helpful. And of course all the books had been professionally edited by the original publishers. I just had to make sure I didn?t screw anything up during the revisions.

What would you do differently with the publishing of your next book?

I?d pay more attention to the marketing even before I started to write the book.

How did you market your book? Can you share some of your creative/non-conventional ways/secrets on how you sold your book?

My marketing isn?t very non-conventional. Social media of course as well as articles, print interviews, TV and radio appearances, bulk sales to my speaking clients and, when the client doesn?t purchase in bulk, individual sales at speaking engagements.

Share with us the different platforms you use to sell your book (bookstores, signing, affiliate programs, website etc.).

I don?t do signings at bookstores anymore, though I still do signings at speaking engagements which is quite lucrative. My books are distributed through Ingram of course so they can be purchased through stores and at various online sites. I don?t want to bother with fulfillment so sales through my own website are simply done through amazon.com.

Do you use social media in book promotion, and if so, which platforms work best for you? Can you share some tricks you got making it work for you?

I use social media and it?s getting more effective every day, though so far it hasn?t surpassed the pop I get out of more traditional PR.

Care to share some numbers? How many books have you sold to date?

I?ve got books that have been in print for 25 years, with various foreign editions. I honestly have no idea how many books I?ve sold.

How was your book initially received? Has it been reviewed? What was your response to the reviews?

Luckily, all my books have been well reviewed. Dearborn did a particular good job with Filling the Glass which was cited as ?[One of] The Seven Essential Popular Business Books? and one of the Ten Top Books for CEOs in the year it was released. I like good reviews but they never take the place of the constant hard work of marketing the book.

How do you handle negative feedback from critics?

I was actually rather severely attacked by a well known blogger over, of all things, a press release for the third edition of my book, Getting the Most from Your Yellow Pages Advertising, which was the first edition I?d self published. As a niche book for a specialized market, it had a retail price of $69.95 and basically the blogger took exception to a quote from TIME raving about the book.

He said he?d never heard of me and that the quote was probably fake. Fortunately, a number of people, one of them from as far away as India, who were familiar with my work and the earlier editions rushed to my defense. Luckily the blogger had the integrity to apologize. After reading the book, he even wrote a glowing review.

Where are some of the places where you sell your book besides through book distributors, your website, book stores etc.

As I mentioned, speaking engagement generate a great many sales both bulk and individual.

Do have any future projects you?d like to tell us about?

I?m mulling around a couple of ideas for what will probably be my first book written to be self published. But I?ll be doing a lot of market research before I decide on which one of them to pursue.

Thank you for being on Authopublisher, Barry and I hope to hear from you again!

Thanks for the opportunity.

Barry Maher, www.barrymaher.com, writes and speaks on communication, leadership, management and sales. You may have seen him on the Today Show, NBC Nightly News or CNBC and he?s frequently featured in publications like USA Today, The New York Times and The Wall Street Journal. Contact him and/or sign up for a free short monthly article at www.barrymaher.com.
Follow me on Twitter.

You gotta hustle if you?re to make your dream happen!

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