Posted by admin on September 8th, 2011 at 12:04pm
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Dataium Releases Automotive ASI™ Index For November
Dataium ASI™ Report ? November 2010
Nashville,TN (Vocus/PRWEB) December 24, 2010
Dataium LLC, the largest aggregator of automotive shopping behavior, released the November ASI Index. The ASI index, a precursor to automotive sales in 30-45 days, reversed course in November taking back October gains. This was likely driven by shoppers focused on holiday shopping and not car purchases during November which is not totally unexpected. According to the ASI index, the hybrid and luxury segments were among the hardest hit in November. Both segments had previously shown positive gains in September.
Earlier in the month, Dataium released research on auto shopper behavior over the Thanksgiving weekend. Visit prweb.com/releases/2010/12/prweb8019497.htm to learn more.
Through proprietary data collection and analytics, Dataium is able to aggregate and measure millions of auto shopper events across a diverse network of automotive websites. Metrics, such as leads per auto shopper, searches per auto shopper, length of auto shopping sessions, and the number (and type) of automotive websites visited during the buying cycle, allow the company to score the level of shopping intensity and engagement among the car buying public. Dataium not only reports on auto shopper behavior nationwide, but on specific makes, models, vehicle segments, and specific markets. The national report is available for download at dataium.com/library.
Updates to the monthly Auto Shopper Trends and Visitor Search Profile reports are posted to the Data Library as well. Each report is available on a subscription basis or may be customized for those who wish to access real-time updates and have specific data requirements.
About Dataium, LLC
Dataium is the largest aggregator of online automotive shopping activity. The company collects, analyzes, and indexes millions of online automotive shopping events each week. The company supports cutting edge data collection and reporting technology; VisiCogn? Collection Utility, VisiCogn? Knowledge Center, VisiCogn? INSITE, and is also known for its ASI™ index. Further, Dataium stats and facts can be accessed on Facebook and Twitter. For more information, visit http://www.dataium.com, email: info(at)dataium(dot)com, or call 877-896-DATA (3282).
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Tags: ASI?, Auto Shopper, Auto Shopping, Automotive, Automotive Sales, Car Buying, Car Purchases, Data Library, Dataium, Holiday Shopping, Index, Metrics, Nashville Tn, November, Precursor, Profile Reports, Proprietary Data, Prweb, Releases, Search Profile, September 13, Subscription Basis, Thanksgiving Weekend, Time Updates, Vocus, Xmlns
Under Autoblog Analytics
Source: http://autobloginformation.com/dataium-releases-automotive-asi%E2%84%A2-index-for-november/
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